What Is Landbot?
Landbot is a no-code chatbot platform that lets you build conversational experiences for your website, WhatsApp, and Facebook Messenger using a visual drag-and-drop interface. Instead of writing code, you connect blocks — messages, questions, buttons, conditions — to create a conversation flow.
It offers a free Sandbox plan with 100 chats/month and 1 seat, which is enough to build, test, and validate your first chatbot before upgrading.
Step 1 – Create Your Free Account
Sign up at Landbot
Click the button below to go to Landbot's signup page. Enter your email address and create a password. No credit card is needed for the Sandbox plan.
Create your free Landbot account
Sandbox plan — free forever, 100 chats/month, no credit card.
Step 2 – Explore the Visual Builder
After signing in, click Create New Bot. Choose the Chatbot for Website option and start from a blank flow or a template. The builder opens on a canvas with a single "Say a Message" block — this is where every conversation starts.
Understand the canvas
Each block represents one step in the conversation. Drag a new block from the left panel, or click the + at the end of any arrow to add the next step. Blocks are connected by arrows — these are the conversation paths.
Key block types
Send a Message — displays text, images or files to the visitor.
Ask a Question — collects a text, email, number or button reply.
Buttons — give the visitor predefined answer options.
Condition — branches the flow based on a stored variable value.
Step 3 – Design Your First Conversation Flow
A simple lead-capture flow is a great first project. It asks the visitor's name, email, and their main question — then stores all three in variables for your CRM or email tool.
Add a welcome message
Edit the first block to say something like "Hi! 👋 I'm here to help. What's your name?"
Capture a name variable
Add an Ask a Question → Short Text block. In the Save in variable field, type @name. Landbot stores the visitor's reply so you can use it in later messages.
Capture email address
Add another Ask block → Email type. Save to @email. Landbot validates the format automatically.
Add a personalised reply
Add a Send Message block: "Thanks, @name! We'll be in touch at @email shortly."
Step 4 – Test Your Bot
Click the Preview button (eye icon, top right). A test chatbot pops up on the right side of the screen. Walk through every branch of your flow to catch any dead ends or confusing wording.
Step 5 – Publish to Your Website
When you're happy with the flow, click Share (top right). Landbot gives you three embed options:
- Embed widget — a chat bubble in the bottom corner of your page.
- Full-page embed — the chatbot fills the entire page.
- Popup / Proactive — opens automatically after a set delay.
Copy the JavaScript snippet and paste it before the closing </body> tag on your site, or install the official Landbot WordPress plugin.
Ready to build your first bot?
Start free — no credit card. Use code LANDBOT70 for 70% off when you upgrade.