Why Use Chatbots for Lead Generation?
Chatbots convert significantly better than static forms because they feel like a conversation. Instead of a cold form, visitors are asked one question at a time, making completion rates dramatically higher. Landbot customers report 2–4× higher conversion rates on chatbot lead forms vs traditional web forms.
Step 1 – Build Your Lead Capture Flow
Start with a strong opener
Your first message sets the tone. Instead of "Fill in this form", try "Hi! Quick question — what brings you here today?" with 2–3 button options. This immediately segments the visitor.
Collect qualification data
Ask questions that tell you if this lead is a good fit: company size, budget range, timeline, or specific need. Store each answer in a variable (e.g., @company_size, @budget).
Capture contact details last
Ask for name and email only after the visitor has invested time in the conversation. By then, they're more committed and completion rates are higher.
Route based on qualification
Use a Condition block to split the flow. Hot leads (high budget, immediate need) → book a meeting block. Cool leads → add to email nurture sequence.
Step 2 – Add Conditional Logic
Conditional logic is what makes Landbot flows intelligent. Add a Condition block anywhere in the flow to branch based on variable values.
Add a Condition block
Click + → Logic → Condition. Choose the variable to check (e.g., @budget) and set the rule (e.g., is greater than 500).
Set true and false paths
The "True" path goes to hot-lead actions (meeting booking, immediate CTA). The "False" path goes to nurture actions (email follow-up, content offer).
Step 3 – A/B Test Your Flow
Available on Starter and above. Landbot's A/B test block splits incoming traffic between two versions of your flow, so you can test different openers, question orders, or CTAs.
Add an A/B Test block
Click + → Logic → A/B Test. Set the traffic split (e.g., 50/50). Connect Version A and Version B to different flow branches.
Run for statistical significance
Let each variant accumulate at least 100 responses before drawing conclusions. Check completion rate and lead quality in the Analytics dashboard.
Step 4 – Sync Leads to Your CRM
HubSpot (Pro plan)
Add a HubSpot block at the end of your flow. Map Landbot variables to HubSpot contact properties. Leads are created or updated instantly in HubSpot on completion.
Airtable (Pro plan)
Use the native Airtable integration to push lead data into any Airtable base. Great for sales teams who manage pipelines in Airtable.
Zapier (all paid plans)
Use the Zapier block to connect to any CRM — Salesforce, Pipedrive, Zoho, ActiveCampaign — via a Zap trigger.
Start capturing leads with chatbots
Starter from €32/mo annual. Pro from €80/mo with HubSpot & Airtable.