Landbot Pricing
Landbot’s starter paid tier lands at just €32 per month (annual billing), while the free-forever Sandbox plan lets you try the builder without spending a cent. That entry price is light on the wallet compared with rival no-code chatbot platforms, making Landbot a smart pick for marketers and SaaS teams who want rule-based and AI chatbots on the web, Facebook Messenger and WhatsApp.
In this guide I’ll unpack every Landbot pricing plan, show you the real cost after annual discounts, and flag quick ways to shrink your bill—so you can roll out bots that capture leads and book demos without burning budget.
Key Take-Aways
Landbot Pricing Plans Compared: Monthly & Annual Costs
| Plan | Monthly (pay monthly) | Monthly (pay yearly) | Chats | AI chats | Seats | Channels | Best for |
|---|---|---|---|---|---|---|---|
| Sandbox | Free | Free | 100 | 0 | 1 | Web | Testing & learning |
| Starter | €40 | €32 | 500 | 100 | 2 | Web + FB Messenger | Solo founders, small teams |
| Pro | €100 | €80 | 2,500 | 300 | 3 | Web, FB, API | Growth-stage SaaS, agencies |
| Business | from €400 | Custom annual deals | Custom | 1,000 | 5 | All + WhatsApp | Large brands, enterprise |
| WhatsApp Starter | €80 | n/a | 500 (WA) | 100 | 2 | Web, FB, WA | Early WhatsApp automation |
| WhatsApp Pro | €200 | €160 | 1,000 (WA) | 500 | 3 | Web, FB, WA, API | Omnichannel comms |
| Extra chats | €25/500 chats | — | — | — | — | — | Usage overage |
| Extra AI chats | €0.10/AI chat | — | — | — | — | — | AI overage |
‼️ Prices don't include taxes.
Landbot Plan Breakdown: Features & Value at Every Tier
1. Sandbox Plan:
Free Forever for Testing & Learning
Sandbox is Landbot’s playground. You get one seat, 100 standard chats each month and the core drag-and-drop builder. Variables, Zapier and Slack hooks, basic power-ups (human takeover, goals) and the shared team inbox are all active. When the 100-chat quota resets on the first of the month the bot springs back to life, making Sandbox ideal for proof-of-concept lead quizzes or internal FAQ flows.
⛔ Limit watch: your bot stops responding once the counter hits 100, and there are no AI chats unless you upgrade.
2. Starter Plan:
Best Value at €32/Month (Annual Billing)
Starter turns Landbot into a revenue tool. It multiplies the monthly chat allowance to 500, unlocks Landbot AI assistants, conditional logic, A/B tests and custom CSS/JS blocks—handy for embedding tracking or pixel code. Two seats cover a marketer–sales duo, and 100 AI chats let you pilot FAQ automation or lead-qual questions with GPT-style replies.
If you exceed 500 chats, the overage is a flat €0.05 per conversation; excess AI chats cost €1 each. For teams who just need one website bot plus Messenger handoff, Starter is the sweet spot.
3. Pro Plan:
Advanced Features for €80/Month (Yearly)
Pro lifts the ceiling to 2,500 chats and 300 AI chats, adds three seats, API and webhook access, plus advanced flow operations such as formulas and lead-scoring. Live-chat support replaces email-only help, and you can rip data straight into HubSpot or Airtable.
Agencies running multi-client lead gen funnels will value branded bots, hidden-field tracking and dynamic data blocks that pull firmographic info from Clearbit. In short, Pro is the first tier that feels “client-ready” without extra hacks.
4. Business Plan:
Custom Solutions from €400/Month
Business swaps conversation limits for custom deals. You get five seats, 1,000 AI chats up-front, and negotiable standard chat volume (Landbot will quote once they see your traffic numbers). The package bundles three hours of bot-management services each month, a dedicated success manager, security reviews for InfoSec and legal, plus priority support queues.
Enterprises that need SOC 2 and GDPR guarantees—or want Landbot staff to fine-tune flows—fit here.
✒️ Note: billing can switch to bank transfer once you hit Business.
WhatsApp Plans: Starter & Pro Bundles Explained
If WhatsApp sits at the centre of your funnel, Landbot’s twin bundles wrap the chat-API fees and a Business phone number into one bill.
Meta API costs are charged separately, so budget for that if volumes spike.
Landbot Features & Perks that Matter
Payment Methods & Refunds
Landbot bills in euros for most countries (USD for the Americas) and processes all charges through Stripe. Accepted cards: Visa, MasterCard and American Express. PayPal, wire transfers and e-cheques are not supported unless you sign a Business contract.
New accounts start on a 14-day full-feature trial; once the trial ends, you drop to Sandbox unless you enter card details. If you upgrade and later change your mind, a seven-day money-back guarantee applies to the first charge—and to renewals—provided you haven’t already provisioned an official WhatsApp number (that scenario attracts a €50 admin fee).
Miss a payment? Landbot retries your card three times over three days before auto-downgrading you to Sandbox, freezing premium bots until you update billing.
For more billing details, checkout their Payment FAQ!
Landbot Pricing FAQ: Your Top Questions Answered
Is the Landbot free plan really unlimited time?
Yes. Sandbox never expires, but chats reset to 100 on the first of each month.
Can I switch from monthly to Landbot annual later?
Absolutely. Landbot prorates the unused days and charges only the difference when you jump tiers or billing cycles.
What counts as an “AI chat” in Landbot.io?
Any conversation that hits an AI Assistant block. Standard chats that stay rule-based do not eat your AI quota.
Do overage chats auto-bill?
Yes. Extra standard chats post at €0.05 each; extra AI chats at €1. Landbot adds the fee to your next invoice.
Is there a student or NGO discount?
Landbot doesn’t list public concessions, but you can email sales for one-off deals—especially on Business plans.
The Verdict: Is It Worth the Investment?
For SaaS marketers hunting a no-code bot that bridges rule trees and GPT smarts, Landbot’s price–feature ratio is tough to beat. You can test drive everything for two weeks, stay free on Sandbox, or unlock serious automation for as little as €32 per month on annual Starter.
With clear overage fees, a seven-day refund window and per-seat limits that grow sensibly, Landbot keeps budgeting simple while your funnel scales.
Grab the trial, build a lead-qual bot in an afternoon, and judge the ROI before the first invoice even lands.
